Privacy And Cookies Policy

Mahimat understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits our site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law.

This Policy applies to our use of all data collected by us in relation to your use of this site. Please read this Policy carefully and ensure that you understand it. Your acceptance of this Policy is deemed to occur upon your first use of the site and you will be required to read and accept this Policy when signing up for an Account. If you do not accept and agree with this Policy, you must stop using immediately.

  1. Definitions

    In this Policy, the following terms shall have the following meanings:

    1. Account

      means an account required to access and/or use certain areas and features of the Site;

    2. Cookie

      means a small text file placed on your computer or device by the Site when you visit certain parts of the Site and/or when you use certain features of the Site;

    3. DPA

      means the Data Protection Act 1988;

    4. EEA

      means the European Economic Area, which consists of all EU member states, plus Norway, Iceland and Liechtenstein;

    5. Site

      means this website,, and any official apps of this website; and

    6. UK and EU Cookie Law

      means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015.

  2. About us

    This Site is owned and operated by Mahimat Limited, a limited company registered in England and Wales under company number 10378008, whose registered PO box address is Mahimat PO Box 72591.

  3. What does this Policy cover?

    This Policy applies only to your use of the Site. It does not extend to any websites that are linked to from the Site (whether we provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

  4. What data do we collect?

    Some data will be collected automatically by the Site; other data will only be collected if you voluntarily submit it (for example, when signing up for an Account). Depending upon your use of the Site, we may collect some or all of the following data:

    1. your name;

    2. your age and/or your date of birth;

    3. your gender;

    4. your proof of identity and/or address;

    5. your sexual preference and/or your preferences in a prospective partner;

    6. your job title and/or your occupation;

    7. your contact information (such as your email address and telephone number;

    8. demographic information such as your town or city, post code, preferences, hobbies and/or interests;

    9. financial information such as your credit/debit card information;

    10. your device’s IP address (automatically collected);

    11. your web browser type and version (automatically collected);

    12. your device’s operating system (automatically collected); and

    13. a list of URLs starting with a referring site, your activity on the Site, and the site you exit to (automatically collected).

  5. How do we use your data?
    1. All personal data is stored securely in accordance with the principles of the DPA.

    2. We use your data to provide the best possible services to you. This includes:

      providing and managing your Account;

      providing and managing your access to the Site;

      personalising and tailoring your experience on the Site;

      supplying our services to you;

      personalising and tailoring our services for you;

      responding to communications from you;

      supplying you with email newsletters and/or alerts that you have subscribed to;

      market research;

      analysing your use of the Site and/or gathering feedback to enable us to continually improve the Site and your user experience;

      With your permission and/or where permitted by law, we may also use your data for marketing purposes which may include contacting you by email AND/OR telephone AND/OR text message AND/OR post with information, news and offers on our services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the DPA and UK and EU Cookie Law.

    3. Advertisers whose content appears on the Site may engage in what is known as “behavioural advertising” – advertising which is tailored to your preferences, based on your activity. Your activity is monitored using Cookies, as detailed below in clause 12. You can control and limit your data used in this way by adjusting your web browser’s privacy settings. Please note that we do not control the activities of such advertisers, nor the information they collect and use. Limiting the use of your data in this way will not remove the advertising, but it will make it less relevant to your interests and activities on the Site.

  6. How and where do we store your data?
    1. We only keep your data for as long as we need to in order to use it as described in clause 5 above, and/or for as long as we have your permission to keep it.

    2. Your data will only be stored within the EEA.

    3. We take data security very seriously, and to protect your data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected throughthe Site.

    4. Notwithstanding the security measures we take, it is important to remember that the transmission of data via the internet may not be completely secure.We recommend that you take suitable precautions when transmitting any data via the internet.

  7. Do we share your data?
    1. We may share your data with other companies in our group. This includes our subsidiaries and our holding company and its subsidiaries.

    2. We may sometimes contract with third parties to supply services to you on our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely and in accordance with your rights, our obligations, and the obligations of the third party under the law.

    3. We may compile statistics about the use of the Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.

    4. In certain circumstances,we may be legally required to share certain data we hold, which may include your personal information (for example, where we are involved in legal proceedings, or where we are complying with the requirements of legislation, a court order or a governmental authority). We do not require any further consent from you to share your data in such circumstances and will comply as required with any legally binding request that is made of us.

  8. What happens if our business changes hands?

    We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of thisPolicy, be permitted to use the data for the purposes for which it was originally collected byus.If any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.

  9. How can you control your data?

    When you submit information via the Site, you may be given options to restrict our use of your data. We particularly aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving marketing emails from us, which you may do by unsubscribing using the links provided in our emailsor by managing your Account).

  10. Your right to withhold information

    You may access certain areas of the Site without providing any data at all. However, to use all features and functions available on the Site you may be required to submit or allow for the collection of certain data.

  11. How can you access your data?

    You have the legal right to ask for a copy of any of your personal data we hold (if any) on payment of a £10 fee. Please contact us for more details at or using the contact details set out in clause 13 below.

  12. What Cookies do weuse and what for?
    1. The Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by and used only by us. We use Cookies to facilitate and improve your experience of the Site and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is always protected and respected.

    2. By using the Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services and/or parties other than us. These Cookies are not integral to the functioning of the Site.

    3. All Cookies used by and onthe Site are used in accordance with UK and EU Cookie Law.

    4. Before Cookies are placed on your computer or devicesubject to clause 12.5 AND/OR clause 12.8, you will be shown a pop up message or a clear narrative requesting your consent to set those Cookies. By giving your consent, you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies.However, certain features of the Site may not function fully or as intended.

    5. Certain features of the Site depend on Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in clause 12.6 below. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing your browser’s settings, but please be aware that the Site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

    6. The Site may place the following first party Cookies on your computer or device:

      Name of Cookie Purpose Strictly Necessary
      PHPSESSID It’s a session cookie generated by website. Yes
      _ga Used to distinguish users. Yes
      _gid Used to distinguish users. Yes
      _gat Used to throttle request rate. Yes
    7. The Site uses analytics services provided by various analytics service providers. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use the Site. This, in turn, enables us to improve the Site and the services offered through it. You do not have to allow us to use these Cookies.However, whileour use of them does not pose any risk to your privacy or your safe use of the Site, it does enable us to improve the Site, making it a better and more useful experience for you.

    8. The analytics service(s) used by the Site use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit the Site and it may not be possible for us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out in clause 12.10 below.

    9. The analytics service(s) used by theSite use(s) the following Cookies:

      Name of Cookie First / Third Party Provider Purpose
      _ga first Google Analytics Used to distinguish users.
      _gid first Google Analytics Used to distinguish users.
      _ga first Google Analytics Used to throttle request rate.
    10. You can choose to enable or disable Cookies in your browser. Most browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most browsers accept Cookies but this can be changed. For further details, please consult the help menu in your browser or the documentation that came with your device.

    11. You may choose to delete Cookies at any time.However, you may lose any information that enables you to access the Site more quickly and efficiently (including, but not limited to, login and personalisation settings).

    12. We recommend that you keep your browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.]

  13. Contacting us

    If you have any questions about the Site or this Policy, please contact us by email at, or by post atMahimat PO Box 72591 London NW26 9LA.

  14. Changes to this Policy

    Wemay change thisPolicy as we may deem necessary from time to time or as may be required by law. Any changes will be posted on the Site and you will be deemed to have accepted the new terms of the Policy on your first use of the Site following the alterations. We recommend that you check this page regularly to keep up-to-date.